Aiming towards a cashless
society, mobile wallets are still a new but a rapidly growing concept. It will
be a long time before traditional wallets reach the museums, since a major
slice of our population still doesn't own credit cards, people who have turned
to mobile wallets are increasingly happy with them. The reason for this is
obvious: Mobile wallets have made payment process absolutely seamless.
If you are still new to the
concept, here's what you need to know:
What is a mobile wallet?
To put it simply, a digital or a
virtual wallet is to a traditional wallet what an email is to postcards. Most
of these wallets work through apps that you can download on your smartphones,
hence the term 'mobile wallet.'
Like Uber has made hailing a taxi
just a few taps away, a mobile wallet makes payments as easy as few taps by the
user on his smartphone. So even if you do not have cash and the thought of
going to the ATM seems too time consuming, a mobile wallet will enable you to
make transactions. Just make sure you have money in the wallet, which you can
add through credit/debit card and netbanking.
Kinds of mobile wallets
There are four kinds of mobile
wallets: Open, semi-open, semi-closed and closed.
With an open mobile wallet, you
can pay for goods and services with your digital money, withdraw cash from ATMs
and banks, and transfer money to other users of the wallet. These wallets also
let you transfer money to mobile number bank accounts.
On the other hand, with a
semi-open mobile wallet, you can pay for transactions with merchants who have a
contract with the company. There is no option of withdrawing money.
Then there are semi-closed mobile
wallets that, like semi-open wallets, don't allow cash withdrawals, but allow
you to pay for transactions with merchants who are listed with it, like Ola
Money. Also, with these kinds of wallets you can pay at listed locations.
Lastly, there are closed wallets,
which are generally used by most e-commerce companies. With these wallets, you
can only pay for the goods and services offered by these companies, for example
Flipkart Wallet.
Which ones are the most popular
in India?
Oxigen, which recently got
hacked, was the first mobile wallet to be launched in India. However, the most
noted one till date is Paytm, which recently claimed to have 100 million users
who carry out 75 million transactions every month.
Paytm was, in fact, one of the
few ways via which customers could pay for Uber before it started accepting
cash. Uber's increasing popularity in India also helped Paytm's user base
swell. The mobile wallet, which is currently accepted at over 80,000 merchants,
eyes a further growth and aims to reach 10 million merchants by end of 2016.
Following Paytm is MobiKwik with
over 25 million users and compatibility with over 50,000 merchants. According
to MobiKwik's website, users make over 400,000 transactions using the mobile
wallet daily.
Besides these, InMobi, PayU,
Airtel Money, Vodafone's M-Pesa, Citrus Pay, Tata Teleservices's mRupee and the
recently-launched ICICI Bank's mVisa are also getting increasingly popular.
How do they work?
After creating an account on any
mobile wallet that you may wish to use, add money in it using your credit/debit
card or through online banking. Some of these wallets can be loaded by giving
cash at specified retail stores or ATMs. You can then use this money for
various transactions, which include both online and offline payments. However,
the only requirement is that the merchant the user is paying to through the
mobile wallet must be listed with it.
Other than this, with mobile
wallets you can also make in-store payments, pay for digital content, and
manage credit and debit cards.
Users also get instant freebies,
discounts, cash-backs and coupons when they use these mobile wallets for
payments. It is noteworthy, however, that these discounts, coupons and
cash-backs are usually offered by retailers, and not by the payments company.
A number of payment solutions are
also coming up with an option of transferring funds, with which mobile wallet
users can send and receive money among themselves.
Advantages of mobile wallets
Speaking of the benefits mobile
wallets offer consumers, firstly and most importantly, they make the payment
process simpler. The entire idea of going down to the ATM to withdraw cash
seems old school when you can pay with just a few taps on your smartphone.
Also the mobile wallet market is
still very new and competitive, as a result of which each of these companies
offers various kinds of rewards and rebates to its consumers. So whether it is
some coupons, cashbacks or discounts, the one person who is benefitting from it
all is the customer. If you think of it in one way, you are actually using a
simpler way of payment and getting a reward for it.
From the merchant point of view,
digital wallets are also more beneficial for them. The platforms let merchants
perform customized, real-time marketing, which lets them enroll customers in
loyalty programmes. They can also reach their targeted audience more easily
through an additional communication channel.
Other than this, increased use of
mobile wallets also increases their online sales as they can connect to their
customers directly.
Disadvantages of mobile wallets
Mobile wallets have their share
of disadvantages too. The first and the most obvious one is that they are not
accessible to all, because a considerable percentage of our population doesn't
own smartphones or live in areas with no internet connectivity. For these
folks, mobile wallets have little relevance.